Chow down on the latest and greatest in digital

Why Not Have Both? Snapchat vs. Instagram Stories

User Behaviour on Snapchat and Instagram Stories.

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What We Can Learn From Amazon Before They Launch

Everyone's heard of Amazon. But what can we learn from them?
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The Incremental Value of Bidding on Brand

Should we pay for traffic through paid search?
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Meet the People: Patrick Heyer

A quick chat with the GM of iP Melbourne.
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The Brave New World of AI, Machine Learning & IoT

How digital tech is becoming better at predicting behaviour
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How to Be More Popular than Mac 'n' Cheese

When M.A.C had shoppers queuing around the block.
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A Day in the Life of a Digital Agency Newbie

Hattie joins iProspect Auckland in her first agency role.
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Starring in the Peep Show

A digital marketer's viewpoint on online privacy.
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If You're Still Not Leveraging Data, You’re Crazy

3 major reasons why data-driven marketing matters.
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Are You Driving a Cause with Your Content and Advertising?

Learn how cause-related content can drive engagement.
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Case Study: Air New Zealand’s “Fantastical Journey” Safety Video

The approach that generated over 25 million video views.
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5 Facts about Programmatic Advertising in NZ

An introduction to the programmatic landscape.
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Personalising the Customer Journey

The path to the Single Customer View is paved in data.
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Culture, Clients and Collaboration

Musings from Spencer Rogers, Business Development Director.
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Experience This!

How we created an award-winning content marketing strategy.
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The Future of Data in Programmatic

Connect brands with target audiences in an effective way.
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Life Through a New Lens

Exploring the realm of visual search.
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Better Ads, Better Web?

Thoughts on Chrome’s upcoming ad blocker.
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Why Brands Are Finally Putting Customer Experience First

Examining the experience economy and its disruptive force.
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An SEO Case Study to Smile About

How the fundamentals are sometimes the best fix.
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Bridging the Offline-Online Divide

How we measured the immeasurable.
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Digital Transformation at National Storage

What it’s like driving enterprise-wide change from within.
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Meet The People: Michael Bell

Five minutes with the GM of iProspect Brisbane.
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Can You HACK It?

A lesson in innovation from iProspect's IoT Hackathon team.
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Meet the People: Chris Richardson

A quick chat with the GM of iP Sydney.
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PayPal Shop Off The Beaten Path (SOTBP)

Dentsu tackle an amazing brief for an amazing client.
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